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MATTEO FERRARI

Head of Marketing and Pricing at Iberdrola Clienti Italia

Matteo Ferrari has developed his professional career in primary Italian utilities providers, focussing on the development of commodity a VAS solutions for the power and gas retail free market.

Since June 2017 he holds the position of Head of Marketing and Pricing at Iberdrola Clienti Italia where he’s  responsible for the business development of the Italian branch, in particular for the launch and management of commodity and VAS products, the sales network development and  the execution of the communication campaigns.

His functions include:

  • Development, launch and management of commodity and VAS products
  • Management of prices, promotions and underlying margins
  • Sales / customer / product / channel portfolio management
  • Channel mix planning and development
  • Development of sales, retention and win back campaigns
  • Support to Global Advertising in the development of ATL campaigns
  • Development of BTL campaigns, sales support material and direct mktg campaigns
  • Development, launch and management of digital tools and campaigns